Food and Drink Categories
Gudness – Quick & HealthyTM brand prides itself in being the first in UK to introduce authentic breakfast / snack products with Indian flavours made from 100% natural ingredients. Our products deliver on authentic taste, health, convenience, vegetarian/ vegan, made in UK and eco-friendly.
Using authentic recipes, combining spices and multiple grains, we have taken breakfast to another level. We are also the first to introduce convenient Savoury breakfast in the UK. We also want to catch the trend of growing demand for Vegetarian and Vegan products through our sweet and savoury breakfast/snack offerings.
South Asian grocery market is worth £2.5-£3 Billion in the UK and growing at 5% - The Grocer 2020
We want to raise the bar for this market by bringing high quality, natural products to this consumer base and wider UK demographic.
Great Taste 2021 award winner and we have been signed by an Indian airline which will carry our products to all major European destinations!
Our current product range includes traditional products such as 'Upma' (savoury) and 'Shira' (sweet) that are known for their brilliant flavours, health benefits and consumed by millions daily. On popular demand, we have added Poha and Masala Oats which are vegan and gluten-free. Under 250 calories and yet so tasty and authentic.
Ethnic foods, Healthfoods / Breakfast Cereals, Vegetarian Foods, Vegan Foods, Convenience, Snacks
Our product range includes:
Shira - Tender, fluffy, aromatic grain with a pleasing balance of sweet and saffron delivery (Great Taste award winner)
Upma - Fluffy grain and flavours from curry leaves and ginger will hit the right tone of a savoury taste.
Shira (Mixed Berries) - a natural extension of the Indian Shira for the global palate and has got the nation drooling
Shira (Apple & Cinnamon) - a natural extension of the Indian Shira for the global palate, becoming comfort food for those autumn/winter days
Poha - India’s favourite breakfast/snack, Poha continues to win hearts on taste, health and wellness. Vegan and Gluten-free
Masala Oats - Smooth creamy texture and rich flavours from nutmeg, cinnamon, turmeric makes for a perfect healthy porridge or snack. Vegan and Gluten-free
Unique Selling Points:
100% Natural Ingredients
Great Taste 2021 Award winning
Less than 270 calories (A cup of latte)
12 Months Shelf life
Just add hot water, ready to eat in 5 minutes